Interest Rate Doesn't Matter If...
Don't get me wrong, we all love low interest rates and since the Federal Reserve got involved a few months ago, interest rates are incredible. However, it may surprise you to hear low interest rates and terms may not be the most important thing these days if you’re buying a home. Watch my video for my take on what is the most important thing (especially in a limited inventory real estate market)!
Income Verification Changes Due to COVID
These are unprecedented times we are living in and as such, there have been a number of changes to the loan process. One of the big changes is what is now required for lenders to verify income. This can impact the loan process and timing.
Appraisal Contingency Waiver | What every agent should know!
With record low interest rates and limited inventory, this has become a highly competitive real estate market and APPRAISALS are a HOT TOPIC! Demand is driving prices up and your buyer might find themselves in a situation where their dream home doesn't appraise! Watch this video to learn what you should know about the Appraisal Contingency Waiver!
What's Up with Home Loan | Mortgage Turn Times?
With today's low interest rate environment many lenders have shifted their attention to refinances, which can bog down purchase home loan turn times! Rest assured we are still closing purchases in 30 days or less but that isn’t the case for all lenders. Watch this real life loan story regarding turn times on home loans right now.
Evictions in AZ -- What every Agent & Investor should know!
If you are a real estate agent or real estate investor in Arizona, there are some things you need to know about evictions right now. Many people think that evictions are not currently possible. Watch my special guest interview with Real Estate Attorney Patrick MacQueen who sets the record straight on evictions. This is very important information if you are an agent representing real estate investors or if you are a real estate investor, tenant, buyer or seller.
The Appraisal Process in 2020
We’ve got a perfect storm going right now with low interest rates, limited inventory, multiple offers and a few appraisal hurdles! Watch my video for important tips that will help to ensure a smooth appraisal process.
How Long Does an Appraisal Stay with the Property?
I was recently asked, "how long does an appraisal stay with the property?" The answer may surprise you. In fact, it's actually a different answer based on the loan type: VA, FHA or Conventional. WATCH for the scoop! This is especially important to know if you are a listing agent!
Line 25 of the PQF - What you ABSOLUTELY must know!!
If you received a Pre-qualification Form (PQF) with Line 25--Down Payment/Reserves Documentation marked YES, there are a few things you should know. WATCH THIS video for an actual scenario where a lender marked YES and why it should have been marked NO and contingent.
Choosing a Title Partner with Jill Bright - Chicago Title
Meet Jill Bright with Chicago Title. Jill gives us some tips on what to look for in a title partner! If you have questions, don't hesitate to reach out to either one of us. Jill Bright, Chicago Title 602-525-0790 or Kelly Zitlow, Cornerstone Home Lending 480-725-0150.
Misconceptions of Home Loans Today
There's a lot of misconceptions of the home loan process right now in light of our current situation. Check-out this video where I am breaking down the top 5 misconceptions I am hearing and giving you the straight scoop.
Home Loans for Self-Employed Loans During COVID-19
If you are a self-employed and interested in getting a home loan during or following COVID-19, there are a few things you should know. Watch for the important details regarding changes to #homeloans for #self-employed borrowers during or after #COVID-19.
Best Way to Get Found Online
According to a recent survey by Realtor.com, online home searches are way up due to COVID-19. Listing views are up 30%, saved homes up 76% and shared homes are up 95%*! Now more than ever, an online strategy is critical to your business. Do you know the #1 way to get found online? Watch my video for the scoop!
Jumbo Loans During COVID-19 Are Back!
Good news! #jumboloans are making their way back to our market. They may not look like they used to prior to #COVID-19, so be sure to WATCH my video for the scoop and tips on what to expect with Jumbo #homeloans!
Interview with Chelsea Peitz: INSTAGRAM! Now More than Ever!
Now more than ever, it’s sooooo important to be on INSTAGRAM! Instagram is a great vehicle to get content out to your sphere and showcase you as a leader in your community. If you have been hesitant to get on board with Instagram WATCH THIS! Social Media author and expert, Chelsea Peitz gives YOU and ME permission to break the rules! She also shares some great tips for getting started and getting better on IG!
FHFA Says Borrowers In Forbearance Can Purchase or Refi
BREAKING NEWS!!! The Federal Housing Finance Agency (FHFA) has given MUCH needed guidance about qualifying for a home loan (Fannie Mae and Freddie Mac conventional) during/after forbearance. You may be hearing borrowers have to wait 3 months but watch my video for the strait scoop!
Income & Home Loans during COVID-19
There's good news and bad news when it comes to usable income and the home loan process during COVID-19. If you have had income changes during the pandemic and you are interested in purchasing or refinancing a house it could affect your ability to qualify, but there is light at the end of the tunnel! Watch my video for the straight scoop when it comes to #income and #homeloans during #COVID-19.
Fletcher Wilcox: April 2020 AZ Market -- No Surprise + Big Surprise!
There's no doubt that April 2020 will forever go down in history but how did the current COVID-19 conditions affect the Arizona Real Estate market last month? WATCH my special guest interview with Fletcher Wilcox, well-known local market analyst and author of the Wilcox Report. He's got a big surprising stat to share! Plus I'll chime in with a few home lending tidbits you'll want to know!
Credit During COVID-19: Three Things You Need to Know!
When it comes to #credit during COVID-19, there are three important things most people don't know! Watch my video to learn about minimum #creditscores on loan programs, #forbearance on credit reports AND how the PPP loan is affecting credit. Be sure to SHARE this with a friend who needs the straight scoop on what is happening with credit during COVID-19!
Should I Pay My Mortgage Payment During COVID-19?
There's a lot of questions and confusion out there about forbearance. Should you pay your mortgage payment right now during COVID-19? Watch my video for the latest forbearance update and the two things I know.
Barry Habib: What's Happening In Housing Right Now 4/21/20
In case you missed it, I had an opportunity to chat with Barry Habib, CEO of MBS Highways and financial commentator on CNBC & FOX, and discuss what is happening in the housing industry right now! Watch to learn more and get Barry's insight on forbearance, where the market is headed and what we can look forward to here in Arizona.
Now what? What Agents can do right now!
As a real estate agent you might be feeling stuck in the "GAP" right now! What should you be doing right in this moment when COVID-19 seems to have put the brakes on things? Watch my video for one simple, yet effective thing you can and SHOULD do right now if you haven't already!
Forbearance Is Not Forgiveness
There's a lot of information out in the media and internet regarding forbearance. WATCH for the important details you need to know about what it is and what it isn't.
Current State of the Real Estate Market, Guest: TINA TAMBOER
I recently had the privilege of "getting together" with Tina Tamboer, Senior Housing Analyst at The Cromford Report. As you know The Cromford Report is a reliable resource to get latest data on the Phoenix Metro real estate market. WATCH as Tina shares her insight on COVID-19, how the market is reacting and her thoughts on the future.
COVID-19: Changes to Home Loans
There's a lot of information out there as to how COVID-19 is having an impact on our home loan process right now. Watch my Video for an overview on some of the current home loan changes and don't forget this is a very fluid situation, things are constantly changing!
Opendoor & Redfin: What's Happening???
There's a lot of buzz in the media about Opendoor & Redfin! I've noticed a misconception out there and I want to set the record straight about what's really happening. Watch my video for the scoop!
My take on these Historic Times!
No doubt these are historic times we are living in! Watch my video to get my take on what's happening in our country and home lending right now. This I know for sure, we will come back better and stronger than ever!
Video is no longer optional! Our new "virtual" reality!
I've been talking about video for a while now but I am here to tell you, video is no longer optional! Now more than ever, digital is critical to your business. Watch this video for my thoughts on the new "virtual" reality we are living in and how you can bring value in our market.
Does the Fed Lowering Rates Impact Mortgages?
We’ve all heard the news, the Fed drops rates to near 0%!!! WATCH this important video on how the Fed rate cuts and emergency meeting yesterday impacts home loan rates. I’ve also included a quick update should you currently have a loan in process with us or are thinking about buying or refinancing in the near future. We are here and on standby to help guide you through these historic times!
Bankruptcy & Second Liens - What you should know!
If you have had a bankruptcy and retained your home but a had a second mortgage on the home (such as an equity line of credit) you MUST WATCH this video. There is something very important you need to know if you intend to refinance that home or sell it and by a new home.
Guidance for the Millennial Home Buyer
I recently read a great article about the Millennial mindset and their thoughts on the home loan process. WATCH my video where I am highlighting a few of the articles key points and learn more about a great tool we have to help you educate these buyers.
Appraisal Tips in a Competitive Market
In this competitive market, demand is outpacing comparable sales in some cases which can impact the #appraisal! WATCH MY INTERVIEW with Jay Josephs from Josephs Appraisal Group for PROACTIVE tips to prepare for the appraisal process.
Win the Deal with this Limited Inventory Strategy!
The Phoenix Metro market is hot, hot, hot! There's #limitedinventory out there which often forces multiple offer situations. CASH is still king when there are multiple offers but what if your client has the cash but doesn't want to use the cash? What if you client wants to take advantge of the benefits of a home #mortgage Check-out this limited inventory #homefinancing strategy that may help you win the deal!!
Question to Ask the Lender
Are you meeting with a new lender or is your buyer bringing a lender to the table that you haven't worked with before? You know asking questions is important but what do you ask? WATCH my video for some questions to ask the lender..including me! Knowing the answer to these can make all the difference in a smooth transaction. I look forward to hearing from you and answering your questions!
What are the Different Types of Mortgage Lenders?
There are 4 different types of #mortgagelenders -- do you know the differences? If you are going to #purchase or #refinance a home you may be interested to learn the differences in mortgage lending platforms. Watch my video where I break down the 4 different types of lenders as well as the differences between them.
What are the Top 4 Mortgage Questions???
As a #mortgagelender for over 24 years, I've received more than my fair share of questions. Today I am sharing the TOP 4 #mortgage questions I've been asked over the years and the answers may surprise you!
2020 Home Loan Changes
There have been several new #homeloan changes for 2020! Be sure to watch my overview for the exciting new guidelines on FHA home loans, VA home loans and Conventional home Loans. This will help even more people get into the right #mortgage for them!
NAR's 2019 Profile of Home Buyers & Sellers Report! Get it!
NAR has released their 2019 Profile of Home Buyers & Sellers! If you haven't had a chance to read it yet -- get it here: https://bit.ly/30ltsFq #RealEstateAgents use this information to help target your #marketing for 2020! Watch my video to get my top 3 takeaways from the report. If we can help you, please reach out!
How do 2019 Taxes Impact Home Loans?
If you are planning to purchase a #newhome or even #refinance this year and you are intend to get a #homeloan there are a few things you need to know about how last years taxes can affect the process!
VA Home Loan Changes Coming in 2020!!
2020 is just around the corner and its not uncommon for #homeloan programs to change with the new year. One of the programs you can expect changes from is the #VAhomeloan. Watch my video for a few of the exciting new changes coming January 2020 to VA home loans! This GOOD NEWS for those in the higher price point range.
What to Consider When Referring Home Warranty
If you're a #RealEstateAgent and you're referring a #HomeWarranty Company there's a few things that you will want to keep in mind. I recently met with Krisha Payne with SUPER Home Warranty to learn the top things to consider. There are #homewarrantyscams out there so you want to make sure you know what to look for!
Why Documentation Is Needed at Prequalification Stage
Paperwork...it's probably the least fun part about #BuyingAHome but it is a critical part of the process even at the #prequalification stage! Watch my latest video update where I share a real life loan scenario that just happened!! Don't let this happen to you!!
What is the Difference Between Interest Rate & APR?
If you're interested in #buyingahome, you may be wondering what the difference is between #InterestRate & #APR (Annual Percentage Rate). The answer can somewhat confusing so watch my video where I breakdown the main differences between Interest Rate vs APR (Annual Percentage Rate) as well as why you need to know!
Private Mortgage Insurance (PMI) What is it and why do you need it?
PMI gets a bad wrap! Most people don't want mortgage insurance but do you know why you need it? Watch my video for the scoop! What is private mortgage insurance and why do you need it?
Termite Inspections & Home Loans
Attention Real Estate Agents! Watch my latest video to learn what you need to know when it comes to a #termiteinspection and the home loan process! Plus I'm sharing a big tip you won't want to miss if you're clients are #buyingahome.
iBuyers, iSellers & the Online Real Estate Brokerages
Like it or not iBuyers and iSellers are here to stay. You can try to deny it but those online Real Estate Brokerages are disrupting the market. If you are a local real estate agent, what can you do? Watch my latest video to get my take on this new generation of real estate.
How does the Fed Funds Rate Impact Mortgage Rates?
Whenever the Federal Reserve drops the fed funds rate it gets a lot of buzz in the media! However, there's a misconception out there regarding how the federal funds rate actually impacts mortgage rates. Watch my video where I am setting the record straight on how it works and what impact the fed funds rate actually has on home financing rates.
Is a non-borrowing spouse/party on the contract...or not?
When Andrea Kahan of Equity Title was at my office, we had a discussion about a scenario that recently occurred. I thought it might be helpful for Andrea to answer the question...is a non-borrowing spouse/party on the contract...or not? Watch for the answer!
FHA Condo Changes -- COMING SOON!!!!
FHA recently announced some exciting changes to their condo guidelines which will take affect October 2019! Watch my video for the scoop!
Down Payment Assistance -- Big Changes!!! Sept 1, 2019
Some BIG CHANGES recently took affect with the Down Payment Assistance Program Home Plus in Maricopa County -- Arizona! Watch my video for a brief overview of the top Down Payment Assistance Program changes and be sure to CALL or TEXT us with questions 480-725-0150!
How to Increase (or decrease) Your Credit Score!
When it comes to credit scores, it really is a game. Check-out this video where I share one of the major things that can drop your credit score -- or boost it up...if you play the game right!!
How to Win in Multiple Offer Situation!
Attn Agents!! The Phoenix Metro market is hot, hot, hot in price points under $400K! We're seeing many multiple offer situations. WATCH NOW for 2 great tips on how the Kelly Zitlow Group can help you win the deal when there's multiple offers on a property!!
Warranty Deed vs Quit Claim Deed
Watch this video to learn the difference between a Warranty Deed and a Quit Claim Deed and why this is important to know! I'm talking with Andrea Kahan at Equity Title Agency to get the scoop on Warranty Deed vs Quit Claim Deed!
Big News! FHA Announces Changes Effective Sept 1, 2019!
This just in! FHA has announced changes taking effect on September 1, 2019!
How to Actively Engage with Your Clients
Have you ever wondered what the #1 piece of real estate in the world is? WATCH MY VIDEO for the answer! Plus I've got a hot tip on how you can not only market your business but actively engage with your clients.
How TITLE requirements can impact closing the home loan!
Real Estate Agents...has this ever happened to you? Buyers can not close because a title requirement has not be satisfied? Well...it just happened to me! Watch my must see video for a real life loan story and don't let this happen you or your client! Whether you are a listing agent or a selling agent there are things you can do!
How long are CREDIT REPORTS good for during the Home Loan process?
Real Estate Agents watch this video to keep your buyers on track for a successful closing! I'm talking about how credit reports affect our ability to close! How long is the credit report good for after the lender pulls it? Will the lender pull it again? Does the lender monitor the credit! Must watch for the answers!!
Property Flips & FHA -- What you need to know!!
If your client is buying an Property Flip and wants to use an FHA Loan there is ONE very important details you must know!!! With the online real estate brokerages buying more houses than ever, this is becoming a more common scenario. MUST WATCH!
What are the TOP 2 MYTHS of Buying a Home?
There are a couple of myths out there that are keeping people from buying a home! I'm here to set the record straight! Watch for more info and if you have questions about the home buying process, buying a home for the first time or mortgages in general, please call or text me at 480-725-0150!
Is being an Authorized User on a Credit Card Good or Bad?
Authorized User Accounts are something that tend to sneak up on us because many people forget all about them. I see authorized user accounts on credit reports all the time and for the home loan process it could be a deal killer! Watch my video above for the the info you need to know on when Authorized Users Accounts are a good and when they are a bad thing. If you are in the process of buying or refinancing a home...you need to know this!!
Real Estate Agents: Rethink the Referral Process
I've got a personal story to share that gave me an epiphany about our business. I would encourage you to be the professional that has conviction and can truly guide people through the process from the very beginning.
What is the most difficult part of Mortgage Process?
Watch to learn more about one of the most difficult parts of the home loan process and how you can help!
Condos = It's not just about the buyer!
Buying the condo is not just about the buyer -- it's also about the condo project. Watch this video for the important thing you need to know about condos!!
Can You Lease Back a Property After the Sale?
If you are a real estate agent, then you know you can lease (or rent) back a property after you sell it. HOWEVER, there is ONE important thing that you MUST KNOW when doing this if the home is going to be financed. Watch my video for the details!
What is the Most Important Thing When Shopping for a Mortgage?
There's alot of buzz out there about technology and online providers replacing real estate professionals and mortgage lenders! However, I don't believe that will happen! I ask my clients what is the most important thing when shopping for a mortgage and their answers may surprise you!!
New Construction Home Financing Tip - Hot!!
Are you or someone you know building a new house? If you are using financing, there's a HOT TIP you need to know regarding credit. We just had a client who almost lost her dream home over this one little thing. Watch to get the scoop.
Jumbo Loans -- What You Need to Know!
The conforming loan limit in Arizona is currently $510,400. Anything over that (event if it's only $1) will be considered a Jumbo Loan. Watch my video above for the differences, you need to know when it comes to a jumbo loan.
Bank Statement Loan Program - An Option for the Self-Employed
If you or someone you know is self-employed you many be interested in learning more about our Bank Statement Home Loan Program. The bank statement loan is not dependent on tax returns but instead derives income based on deposits averaged over a period of time. Watch to learn more!
The Foundation of Digital Marketing
Everyone is talking digital when it comes to marketing real estate!! No one loves digital more than I do. However, do you know what the foundation of a digital marketing strategy is? You will need this one key element in order to be effective in your execution of digital marketing.
Why Cash (Mattress $$) is NOT King When it Comes to Home Loans
You may have heard the saying "Cash is King" but NOT when it comes to home loans. In certain situations cash can actually be problematic and affect the closing home your home loan. Watch the video to learn why this is an issue!
Your Listings Need ListReports!
In this ever changing competitive industry it's important for you to have quality marketing materials to help you stand out! ListReports provides single-page property websites, flyers, direct-mail postcards and much more to help market your listings. It's fast and EASY!
Is Manufactured Mobile Home Financing Available?
Yes! We do offer manufactured / mobile home financing. However....there is something very important you must know! Watch to learn my most important tip for traditional home loan financing on manufactured and mobile homes.
Can a Tax Return be used for a Down Payment??
It's that time of the year again...tax time! I've been getting questions on whether or not a buyer can use their tax refund as a down payment and the answer is yes! This could be used in conjunction with one of our low down or down payment assistance programs which is great news for buyers who are struggling to come up with their down payment.
Should Personal Property be Written in the Purchase Contract?
It's not uncommon when buying a house for certain items to convey but what if it you are buying a home that is fully furnished or included high dollar items like pool tables etc...Watch this video to see what the lender will say about this...could it be problematic from the lending side?
What is Recasting? An alternative to Bridge Financing!
Many people are not familiar with Recasting. What is recasting? It is a form of financing that may work for you if you are not wanting the purchase of your new home to be contingent on the sale of your existing home. Bridge financing is not always the best choice.
What if my Spouse is NOT on the Home Loan?
Agents--if you have a client whose spouse is not going to be on the home loan, the lender is going to ask you if the spouse on the Deed of Trust. Watch this video for the important details you need to know when a spouse is not going to be on the home loan.
Content Ideas for Video Marketing
Video is going to become more vital as digital media continues to evolve. Many people tell me they want to do video but one of the things that holds them back is they don't know what to talk about.
What are the 2019 Loan Limits?
It's important to know the 2019 Loan Limits in Maricopa County! And there's good news because the loan limits INCREASED!
How 2018 Taxes Impact Home Loans
It's never too early to start talking about taxes! 2018 Filings may have an impact if you or your client is in the process of getting a home loan.
Tapping into Your Home Equity
This time of year I always get calls about how one can tap into the equity of their home for things like debt consolidation, renovations, etc.
Blow Up Your Business in 2019!
The year is coming to an end and it's time to start preparing for the year to come. Major changes in the real estate industry are requiring us to do more to grow our business.
Renovation Loans -- What You Should Know!
Check-out my #DemoDay and learn all the important things you need to know about Renovation Loans…like YES you can finance them into the purchase of your new home and YES you can get a refinance to cover home improvement costs.
Dropping Mortgage Insurance -- What to tell your clients!
I had an agent call me because her client was asking questions about dropping mortgage insurance and she wasn't sure of the answers. So I thought I would break it down, so that you can share with your clients who may be asking how to remove mortgage insurance for conventional and FHA loans.
Impact of Co-Signing for Student Loans
Now that school is in full swing, it got me thinking about Student Loans and the impact that co-signing for a Student Loan can have on the home loan process.
Pinnacle Peak RMS — Kelly Zitlow Digital Talk!
I was honored to speak at the recent Pinnacle Peak RMS Tour about Staying Relevant in the Digital Revolution!
How to Get the Best Mortgage Rate
As a lender for over 20 years, I can't tell you how many times I have been asked "What's your best mortgage rate?"
Great Marketing Tool for Real Estate Agents
Use ListReports to generate marketing materials for all of your listings. Every time you add a property to MLS it will auto generate for you!
Ways a Reverse Mortgage Can Benefit You!
Many people don't even realize the many ways you can use a reverse mortgage.
What is an Overlay when referring to a Mortgage?
It's important to understand overlays as relates to mortgages and the difference between what lenders can do when it comes to guidelines.
How to Win More Real Estate Deals in a Competitive Market
I want to talk with you about the game that is played with the Pre-qualification Letter.
How to Calculate Debt-to-Income (DTI) Ratios
Debt-to-income ratios can be a big factor in the home loan process, so it's important to know how they work!
What You Should Know about CONDO CHANGES!
Fannie Mae has made changes to help the approval part of the home loan process on condos.
Fast Closings in Only 15 Mintues with Express Closings!
get more details on our new Express Closing that allows your clients to sign their loan closing documents in as little as 15 minutes!
Loan for Parent - Parent Owner Occupied Primary Residence Purchase
Learn more about this loan that will allow you to purchase a home as a primary residence for your parent.
The Power of Video Marketing
VIDEO MARKETING has played a significant role in helping me grow my business.
How to Refer the Kelly Zitlow Group!
I am often asked, what's the best way to refer our clients to the Kelly Zitlow Group?
What is a Dual Market in Real Estate?
Learn what it means to be in a Dual Market and how you can benefit from a Dual Market.
Selling or Buying a Home with Solar--What Agents Need to Know!
If you have a buyer or seller situation where solar is involved in the transaction, you must watch this video!
Loan Denied by Another Lender -- Learn WHY!
Learn why a knowledgeable lender is crucial to the home loan process.
What to do if Your Offers Are Getting Rejected?
Learn what to do if your offer keeps getting rejected.
What to do if you Have a Home Appraisal Problem
Nothing can be more frustrating than a flawed real estate appraisal killing a deal, especially in today's competitive market!
The Home Loan Cheat Sheet - For Realtors!
Learn about this great resource and how it will help you answer your clients questions!
Can you Post Possess a Property After Closing?
Is it okay from a mortgage lending standpoint, to post possess a house when a seller can't move out until after closing?
The BINSR Process--What you need to know about BINSR
Get a hot tip on the BINSR to save you time and prevent any headaches during the process!
Closing in 21 Days or Less!
Learn about my two promises for getting your buyers offer in the forefront!
Check out this great Home Buyer's Guide!
Check out my video above for a free, co-branded Home Buying Guide that you and your buyers will love!
Can Home Loan Funds be Gifted from a Family Member or Friend?
Learn what happens when we get the gift letter from a client.
Myths About VA Home Loans
VA loans are similar to other loans with the exception of TWO things!
First Time Home Buyers
Watch my video above to hear why home buyer education is crucial to a positive home buying experience and what I have to share for other new buyers!