We honor God by using our talents to make a positive difference in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.
The Priority Family is a caring, client-centric diversified, and high-performing financial services company built to provide stability through any economic cycle for generations to come. We operate from a place of peace with discipline.
We succeed as a Team by earning the trust of Clients, exceeding their expectations, and earning referrals to serve even more Clients.
Our entrepreneurial spirit, refreshing culture, efficient processes, total Team Member engagement, and outstanding leadership teams propel Priority's sustained success and profitable growth.
We are growers who create a fulfilling workplace that attracts, develops, and retains the highest quality talent.
We support our Team Members' professional and personal growth through training, consistent communication, empowerment, and guidance.
We help our Team Members build individual legacies of service and kindness that will have a lifelong impact on millions of people.
Together, our Team Members strive to build a remarkable company with a reputation that inspires prospective Team Members and Clients to seek us out to become their preferred workplace and financial services provider.
With hard work, a caring heart for service, continuous improvement, and a passionate commitment to excellence, our Team Members collectively focus every day on achieving something extraordinary: the joy and excitement of building the industry's best company in terms of Team Member satisfaction, Client satisfaction, performace, regulatory excellence, and reputation among our peers.