Mortgage Advisor: Meet Kelly Zitlow

Kelly Zitlow is a transformational leader and mortgage industry veteran with more than 30 years of experience spanning sales, operations, marketing, technology, and executive leadership. As Chief Operating Officer of Cornerstone Home Lending, she helps shape the strategic direction of the company's mortgage division, leading initiatives that drive growth, improve operational performance, and enhance the customer experience through innovation and technology.

As an integral member of Cornerstone’s executive leadership team, Kelly is vital in implementing the organization’s vision and steering its growth trajectory. Her ability to identify opportunities, implement forward-thinking initiatives, and inspire collaboration has solidified her reputation as a trusted leader. She is committed to Cornerstone’s mission of making a positive difference in the lives of others.

Kelly has been at the forefront of integrating advanced tech tools within the organization to create efficiencies and position Cornerstone as a leader in a competitive marketplace. Additionally, her mentorship and coaching efforts have fostered a culture of continuous improvement and professional development within the company’s sales and marketing teams.

Kelly’s expertise in digital marketing has set her apart in the financial technology sector. She is widely recognized as a pioneer in digital marketing, having adopted video marketing as a primary communication tool long before it became industry standard. Today, she continues to champion forward-thinking initiatives, including the integration of AI to increase efficiency in the real estate and mortgage sectors, one of the topics she enjoys speaking about at industry events.

Recognized for her ability to drive results and lead with purpose, Kelly embodies the qualities of a forward-thinking executive leader who thrives on innovation, collaboration, and a deep commitment to empowering others.

Beyond her professional achievements, Kelly was raised in Arizona and graduated Cum Laude from Arizona State University. She treasures time with her husband, their two sons, and their beloved Labradoodles, Champ and Buddy.

KELLY ZITLOW IN THE MEDIA:

• Homes.com | What Is an Adjustable-Rate Mortgage?
• MPA | From paper to pixels: The huge leap in mortgage lending
• US NEWS | SHOULD I BUY A HOUSE NOW OR WAIT?